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​Matching -​An Advantage Over Others Who Are in the Business, Gained

Question 64

Multiple Choice

​Matching
-​an advantage over others who are in the business, gained through use of business strategies, market research, expert management, new product development, or other sound business techniques


A) ​advertising
B) ​brand image
C) branding
D) ​cluster analysis
E) ​competitive edge
F) ​health marketing
G) ​market
H) ​market niche
I) ​market segmentation
J) ​marketing
K) ​marketing mix
L) ​personal promotion/communication
M) ​primary data
N) ​public relations
O) ​PSA
P) ​sales promotion
Q) ​secondary data
R) ​social marketing
S) ​SWOT
T) ​target market

Correct Answer:

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