When issuing a press release to the media, it is best to ____.
A)speak 'off-the-cuff' about the issue
B)keep the content of the release brief
C) begin with a vague call for action
D) require the press to do their own fact-checking

Question

Quizplus · Accepted Answer

Keeping the content brief and to the point will increase the chances of the release being read and used by the media. Speaking 'off-the-cuff' can lead to mistakes or miscommunications, a vague call for action may not get the desired response, and requiring the press to fact-check can lead to uncertainty or disinterest in covering the topic.

When Issuing a Press Release to the Media, It Is