The New York City Department of Health and Mental Hygiene's television ad campaign, "Are You Pouring on the Pounds?" is an example of a social marketing campaign.

Question

The New York City Department of Health and Mental Hygiene's television ad campaign, "Are You Pouring on the Pounds?" is an example of a social marketing campaign.​

Quizplus · Accepted Answer

The ad campaign by the New York City Department of Health and Mental Hygiene is designed to raise awareness and change behavior around the issue of excessive sugar consumption, which can lead to weight gain and other health problems. This aligns with the goals of social marketing, which uses marketing techniques to promote socially beneficial behaviors and/or discourage harmful ones.