Match the descriptions of the stages of the diffusion innovation model in the left column with the name of the stage in the right column. Options will be used only once.
-The individual performs activities that lead to either adopting or rejecting the innovation.
A)knowledge
B)persuasion
C)decision
D)confirmation

Question

Match the descriptions of the stages of the diffusion innovation model in the left column with the name of the stage in the right column. Options will be used only once.​
-​The individual performs activities that lead to either adopting or rejecting the innovation.
A)​knowledge
B)​persuasion
C)​decision
D)​confirmation

Quizplus · Accepted Answer

The decision stage involves the individual engaging in activities that lead them to either adopt or reject the innovation, after having gone through the knowledge and persuasion stages.

Match the Descriptions of the Stages of the Diffusion Innovation