Match the descriptions of the stages of the diffusion innovation model in the left column with the name of the stage in the right column. Options will be used only once.
-The individual is aware of the innovation and has acquired some information about it.
A)knowledge
B)persuasion
C)decision
D)confirmation

Question

Match the descriptions of the stages of the diffusion innovation model in the left column with the name of the stage in the right column. Options will be used only once.​
-​The individual is aware of the innovation and has acquired some information about it.
A)​knowledge
B)​persuasion
C)​decision
D)​confirmation

Quizplus · Accepted Answer

This stage is called the "knowledge" stage, where the individual becomes aware of the innovation and gains some information about it.

Answer: B
 This stage is called the "persuasion" stage, where the individual becomes interested in the innovation and seeks more information to form a favorable attitude towards it.

Answer: C
 This stage is called the "decision" stage, where the individual makes a decision whether to adopt or reject the innovation based on the information gathered in the previous stages.

Answer: D
 This stage is called the "confirmation" stage, where the individual evaluates the decision made and seeks reinforcement or reassurance that the decision was correct.

Match the Descriptions of the Stages of the Diffusion Innovation