Some studies show that offering rewards reduces creativity. Research by Robert Eisenberger and others suggests that this is because in these studies _______.
A) creativity was measured differently
B) the rewards were too weak
C) the rewards were not contingent on creative behavior
D) the participants were too young to do creative work

Question

Quizplus · Accepted Answer

The research suggests that creativity is reduced when rewards are not contingent on creative behavior. This means that the rewards were given regardless of whether or not the participant exhibited creativity, which may have led to a lack of motivation or decreased interest in creative work.

Some Studies Show That Offering Rewards Reduces Creativity