In the start-up stage of the industry life cycle,

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In the start-up stage of the industry life cycle, it is difficult to predict which firms will succeed and which firms will fail, and industry growth is very rapid. This is because there are often many new and innovative ideas entering the market, and it takes time to assess which ones will be successful. Additionally, the demand for new products or services tends to be high in this stage, leading to rapid growth. However, because there is so much competition, it can be challenging for individual firms to stand out and establish themselves as leaders in the industry.

In the Start-Up Stage of the Industry Life Cycle