The merger between Amazon and Whole Foods is an example of a
A)horizontal merger.
B)vertical merger.
C)conglomerate merger.
D)None of these options are correct.

Question

Quizplus · Accepted Answer

A horizontal merger occurs when two companies operating in the same industry or producing similar products or services combine. The Amazon and Whole Foods merger is an example of a horizontal merger because both companies are in the retail sector, albeit in slightly different niches (online retail and grocery retail, respectively). This merger allows Amazon to expand its presence in the grocery market.

The Merger Between Amazon and Whole Foods Is an Example