When did candidates begin to use social media for their campaigns in a major way?

Question

Quizplus · Accepted Answer

Candidates began to use social media in a major way during the 2008 and 2012 presidential campaigns. Barack Obama's campaign utilized social media platforms such as Facebook and Twitter to engage voters and spread his message. This marked a turning point in the way campaigns were run and how candidates communicated with their supporters.

When Did Candidates Begin to Use Social Media for Their