Procedures may be standardized more effectively if phone interviewers are assisted by the use of

Question

Quizplus · Accepted Answer

CATI (computer-assisted telephone interviewing) is the most effective tool for standardizing procedures for phone interviews. It helps interviewers to follow a standardized script and ensures accuracy and consistency in data collection. Email and IVR (interactive voice response) are not as effective for phone interviews as they do not allow for real-time conversation and may not ensure standardized procedures. Therefore, only choice B is the best option for standardizing phone interview procedures.

Procedures May Be Standardized More Effectively If Phone Interviewers Are