When Coors implemented its "turn it loose" marketing campaign in Spain,the result was a colloquial term for diarrhea.Which barrier to communication did the marketing team fail to overcome?
A)different communication codes
B)stereotyping and prejudice
C)assuming differences
D)ethnocentrism

Question

Quizplus · Accepted Answer

The marketing team failed to overcome different communication codes by not realizing that "turn it loose" had a colloquial meaning in Spain that was different from what was intended.

When Coors Implemented Its "Turn It Loose" Marketing Campaign in Spain,the