Wildboards Company introduces a product called a "Rollerboard" for which it is granted a registered trademark.The Rollerboard is a snowboard with a removable row of wheels along the center of the underside.With the wheels attached,the user can attain extremely high speed in hard-packed snow conditions.In addition,many users have found that they can use their snowboards on streets with the wheels attached.This new use of snowboards becomes very popular and many competing snowboard makers introduce similar products.The sport becomes known generally as rollerboarding and most people refer to all such wheeled snowboards as rollerboards.The consequence of this is that:

Question

Quizplus · Accepted Answer

Wildboards cannot stop competitors from using the term "rollerboard" for their products because the term has become a generic term for all wheeled snowboards, and the trademark has lost its distinctiveness due to widespread use by competitors and the public. This is known as genericide.

Wildboards Company Introduces a Product Called a "Rollerboard" for Which