Which of the following is true of improving cost efficiency of the marketing process?
A)If a business does not make products available at customers' preferred points of purchase,it lowers the cost of the transaction.
B)For undifferentiated products,customers' transaction costs are high even when availability is unrestricted.
C)The more undifferentiated a product is,the greater its perceived value.
D)Customer value can be increased by lowering the cost of reaching customers.
E)The general assumption is that the more intermediaries a channel system has,the lower the total cost of purchase.

Question

Quizplus · Accepted Answer

By lowering the cost of reaching customers, businesses can increase customer value. This can be achieved through various methods such as targeted advertising, efficient distribution channels, and using technology to streamline the marketing process. Options A, B, and E are incorrect as they do not address the question of cost efficiency in the marketing process, and option C is incorrect as the perceived value of a product is determined by factors such as quality, features, and branding, not its level of differentiation.

Which of the Following Is True of Improving Cost Efficiency