In ________,the price of a product is set to provide customers with an attractive savings after considering the life-cycle costs of acquiring,owning,using,maintaining,and disposing of a product.
A)value-in-use pricing
B)customerization value pricing
C)perceived-value pricing
D)performance-based pricing
E)cost-based pricing

Question

Quizplus · Accepted Answer

Value-in-use pricing takes into account the total cost of ownership of a product and sets the price to provide customers with savings over the product's lifespan. This differs from cost-based pricing, which only considers the cost of producing the product, and perceived-value pricing, which takes into account the perceived value or benefits of the product to the customer. Performance-based pricing and customerization value pricing are not directly related to considering the total cost of ownership.

In ________,The Price of a Product Is Set to Provide