A ________ market-based pricing strategy product position is one in which a business can equal competitors on all areas of product and service quality but can find one area of meaningful performance in which it is clearly superior.
A)penetration
B)multi-segment
C)plus-one
D)reduce-focus
E)harvest

Question

Quizplus · Accepted Answer

A plus-one pricing strategy involves offering a product that is equal to competitors on all areas of quality but has one additional feature or performance advantage that sets it apart. This allows the business to charge a slightly higher price than competitors while still remaining competitive.

A ________ Market-Based Pricing Strategy Product Position Is One in Which