The break-even market share for a company is ________.
A)break-even volume divided by fixed expenses
B)break-even volume divided by market demand
C)market demand divided by break-even volume
D)fixed expenses divided by break-even volume
E)market share divided by break-even volume

Question

Quizplus · Accepted Answer

The break-even market share for a company is calculated by dividing the break-even volume (the amount of product the company needs to sell to cover its costs) by the total market demand. This gives the percentage of the total market that the company needs to capture to break even.

The Break-Even Market Share for a Company Is ________