In a price-sensitive market,product positioning generally requires a higher price because this is the only source of differentiation that target customers value.

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In a price-sensitive market, product positioning generally requires a lower price because customers in these markets are highly sensitive to prices and are more likely to choose the cheapest product. Differentiation can still be a source of value, but it may not be the only one that target customers value.

In a Price-Sensitive Market,product Positioning Generally Requires a Higher Price