Red Hot Mexican Grill,a chain of Mexican-style casual dining restaurants in America,has traditional Mexican décor throughout the restaurant and the waiters are dressed in Mexican hats.This is best an example of ________.

Question

Quizplus · Accepted Answer

The traditional Mexican décor and the waiters dressed in Mexican hats represent the appearance aspect of service quality, which focuses on the physical features of the service environment and the appearance of service providers.

Red Hot Mexican Grill,a Chain of Mexican-Style Casual Dining Restaurants