Dairy Products Inc

Dairy Products Inc.is a manufacturing firm that produces and sells a line of butter packs under the brand name Melt Butter.The firm created Melt Tasty Butter and Melt Low-Fat Butter so that health-conscious customers can quickly differentiate its benefits.In this example,Dairy Products Inc.is using which of the following brand encoding strategies?

A) company name only
B) company and brand name
C) brand and subbrand name
D) brand and product name
E) brand name only