MINI-CASE Organic Harvest Inc.is an American Manufacturing Firm Based in California.The

MINI-CASE
Organic Harvest Inc.is an American manufacturing firm based in California.The firm manufactures and sells a line of organic fruit juices under the brand name OrganicDrinks.The firm also markets a line of medicinal health drinks,under the brand name HerbalDrinks.
-Mini-Case Question.Organic Harvest Inc.offers five flavors under the OrganicDrinks brand.Based on the success of these flavors,the firm introduces three new flavors of OrganicDrinks: Pink Pomegranate,Cool Coconut Water,and Spicy Apple Cider.In this example,Organic Harvest Inc.uses which of the following product-line extension strategies?

A) vertical brand-line extension
B) horizontal brand-line extension
C) new product-market brand extension
D) cobranding
E) product bundling