An oblique strategy differs from a reactive strategy in that an oblique strategy ________.
A)requires minimal customer knowledge
B)requires minimal competitor knowledge
C)involves making a direct attack on a competitor's position
D)refers to making competitive moves from an internal perspective with no real market knowledge
E)seeks to gain a competitive advantage without direct confrontation

Question

Quizplus · Accepted Answer

An oblique strategy seeks to gain a competitive advantage without direct confrontation, whereas a reactive strategy is more focused on responding to a competitor's actions. Oblique strategies often involve finding new, creative approaches to capturing market share, rather than relying on traditional methods or attacking a competitor's position directly. Minimal customer or competitor knowledge may be helpful in developing an oblique strategy, but it is not a defining characteristic.

An Oblique Strategy Differs from a Reactive Strategy in That