MINI-CASE
Sparks Inc. ,a firm that manufacturers low voltage halogen lamps,currently has a 40% share of a 1 million unit market.The firm has extensive customer knowledge,as well as extensive competitor knowledge.The three largest competitors of Sparks Inc.have market shares of 5%,10%,and 15%,respectively.
-Mini-Case Question.The percentage cost of goods sold by Sparks Inc.is 40%.The percentage cost of goods sold by its three largest competitors is 30%,30%,and 20%.What is the cost advantage index of Sparks Inc.?
A) 80
B) 120
C) 43
D) 150
E) 62
Correct Answer:
Verified
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