MINI-CASE
Sparks Inc. ,a firm that manufacturers low voltage halogen lamps,currently has a 40% share of a 1 million unit market.The firm has extensive customer knowledge,as well as extensive competitor knowledge.The three largest competitors of Sparks Inc.have market shares of 5%,10%,and 15%,respectively.
-Mini-Case Question.Sparks Inc.uses its superior knowledge of both customers and competitors to devise a market-based strategy to achieve desired gains without sustaining excessive losses.The firm seeks to gain a competitive advantage through a nonconfrontational approach.Which of the following competitive strategies is Sparks Inc.most likely to be using?

Question

Quizplus · Accepted Answer

An oblique strategy involves gaining a competitive advantage through indirect or nonconfrontational means. Sparks Inc. is seeking to do this by using its knowledge of customers and competitors to devise a strategy that will result in gains without excessive losses. A disintermediation strategy would involve eliminating intermediaries in the distribution process, an inside the box strategy would involve sticking to traditional practices, a frontal attack strategy would involve directly confronting competitors, and benchmarking would involve comparing performance to industry standards. None of these strategies align with the approach described by Sparks Inc.

MINI-CASE Sparks Inc. ,A Firm That Manufacturers Low Voltage Halogen Lamps,currently