The best way to identify groups of similar customers is to segment customers on the basis of demographics,lifestyles,and usage behaviors.
Correct Answer:
Verified
Q5: Lifestyle forces that shape customer needs and
Q6: Which of the following statements is true
Q7: Common to most assessments of segment attractiveness
Q8: In customer relationship management,every interaction with a
Q9: The purpose of needs-based segmentation is to
Q11: Differences in values,attitudes,and interests are examples of
Q12: For a segment marketing mix strategy to
Q13: Which of the following is a demographic
Q14: A key benefit of market segmentation is
Q15: When pursuing a large-segment strategy,a business presents
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents