MyStyle Clothes Inc.is a women's fashion apparel firm that allows its customers to personalize their clothes.MyStyle Clothes Inc.has a web site where customers can choose from a range of fabrics,colors,buttons,fits,and designs to create clothes.Customers can place orders with their measurements,and the clothes are manufactured according to the customer's specifications and sent to her by courier.In this example,MyStyle Clothes Inc.uses which of the following strategies?

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MyStyle Clothes Inc. uses mass-customization, which is a strategy that allows customers to personalize and customize their clothing orders based on their preferences, while still using a standardized manufacturing process.