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McCann Chemicals Is a Multinational Pharmaceutical Company with Headquarters in New

Question 29

Multiple Choice

McCann Chemicals is a multinational pharmaceutical company with headquarters in New York.The firm invites all the research scientists at McCann Chemicals,as well as clinicians and academicians to work on open-source projects funded by the firm.McCann Chemicals has a special web site that is used to create an open-ended group of prosumers,professionals,specialists,and employees,who can share information and help each other.In this example,McCann Chemicals is using which of the following methods?


A) reverse innovation
B) emphatic method
C) vertical integration
D) mass collaboration
E) horizontal integration

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