One key benefit provided by a broad market definition is that it concentrates a business' focus on articulated customer needs.
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Q1: At any point in time,a business has
Q2: A broad market definition differs from a
Q4: The annual NMCs grow and eventually peak
Q5: Adding the market development index and share
Q6: A broad market definition includes all potential
Q7: A market definition that is limited to
Q8: One disadvantage of the market share index
Q9: The more similar one market is to
Q10: New product-market penetration is determined by customer
Q11: The ratio of total sales to current
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