At any point in time,a business has an existing pool of current and prospective customers who make up current market demand and a potential pool of prospective customers who provide the opportunity to grow market demand.
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Q2: A broad market definition differs from a
Q3: One key benefit provided by a broad
Q4: The annual NMCs grow and eventually peak
Q5: Adding the market development index and share
Q6: A broad market definition includes all potential
Q7: A market definition that is limited to
Q8: One disadvantage of the market share index
Q9: The more similar one market is to
Q10: New product-market penetration is determined by customer
Q11: The ratio of total sales to current
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