A positive NMC is the result of marketing and sales expenses exceeding gross profit during the introduction stage of the product life cycle.

Name: A positive NMC is the result of marketing and sales expenses exceeding gross profit during the introduction stage of the product life cycle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A positive Net Marketing Contribution (NMC) occurs when the gross profit from a product exceeds the marketing and sales expenses, not the other way around.

A Positive NMC Is the Result of Marketing and Sales