A broad market definition differs from a narrow market definition in that a broad market definition ________.
A) includes the articulated needs of customers
B) includes all potential substitute products
C) results in unfulfilled market potential
D) enables managers to define their markets on the basis of the customers they currently serve
E) limits managers' perceptions and strategies
Correct Answer:
Verified
Q1: At any point in time,a business has
Q3: One key benefit provided by a broad
Q4: The annual NMCs grow and eventually peak
Q5: Adding the market development index and share
Q6: A broad market definition includes all potential
Q7: A market definition that is limited to
Q8: One disadvantage of the market share index
Q9: The more similar one market is to
Q10: New product-market penetration is determined by customer
Q11: The ratio of total sales to current
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