Ryan's friends consider him an expert on electronic products.Ryan purchased quick read,one of the first electronic books launched by EasyTech Inc.years before any of his friends did.Ryan paid four times more for this product than they did.He wanted the benefits of an electronic book and was not concerned that his friends thought he was foolish to buy electronic reader when they first came out on the market.For EasyTech Inc. ,John is most likely to be classified as a(n)________ customer.

Question

Quizplus · Accepted Answer

Ryan is classified as a "lead" customer because he purchased the electronic book early, even before it became popular or widely accepted, showing a willingness to adopt new technologies ahead of the majority.

Ryan's Friends Consider Him an Expert on Electronic Products