Which of the following terms refers to the number of customers who have entered a market at a certain point in time?

Question

Quizplus · Accepted Answer

Market penetration is the term that refers to the number of customers who have entered a market at a certain point in time. Current market potential refers to the total amount of demand that exists for a product or service in a given market, not just the number of customers who have entered the market. Maximum market entry is not a commonly used term in marketing strategy. Market potential index refers to the potential for a particular market to grow based on factors such as income and population growth. Rate of entry is not a specific term and could refer to different aspects of market entry such as the speed or frequency of new entrants.

Which of the Following Terms Refers to the Number of Customers