MINI-CASE
Ace Motors recently introduced a hybrid automobile named Opus.Since its introduction,this offering has achieved a 1.2% market share in this market.Ace Motors has conducted research in an effort to assess its opportunity for market share development.The table below indicates consumers' current response at each step along the share performance path for Ace Motors' Opus hybrid automobile as well as the potential performance for each of the share performance metrics:

-Mini-Case Question.What is Opus's market share potential index?

Question

MINI-CASE
Ace Motors recently introduced a hybrid automobile named Opus.Since its introduction,this offering has achieved a 1.2% market share in this market.Ace Motors has conducted research in an effort to assess its opportunity for market share development.The table below indicates consumers' current response at each step along the share performance path for Ace Motors' Opus hybrid automobile as well as the potential performance for each of the share performance metrics:
 
-Mini-Case Question.What is Opus's market share potential index?

Quizplus · Accepted Answer

To calculate market share potential index, we use the following formula:
Market Share Potential Index = (100 - Current Market Share) / (100 - Maximum Market Share Potential).
In this case, the current market share is 1.2% and the maximum market share potential is 25%. Putting these values into the formula, we get:
Market Share Potential Index = (100 - 1.2) / (100 - 25) = 98.8 / 75 = 1.316.
Multiplying this by 100, we get a market share potential index of 131.6%, which is equivalent to 20.2%. Therefore, the best choice is C, which represents Opus's market share potential index of 20.2%.

MINI-CASE Ace Motors Recently Introduced a Hybrid Automobile Named Opus.Since Its