Sales revenues,net profits,return on sales,assets as a percentage of sales,and return on assets are measures of internal financial performance that provide a market-based view of performance.

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Sales revenues, net profits, return on sales, assets as a percentage of sales, and return on assets are measures of internal financial performance, not market-based. Market-based measures would include stock prices, market share, and customer satisfaction ratings.

Sales Revenues,net Profits,return on Sales,assets as a Percentage of Sales,and