Which of the following marketing metrics is an internal forward-looking metric for a firm?
A)market share
B)customer retention
C)revenue per customer
D)inventory turnover
E)customer satisfaction

Question

Quizplus · Accepted Answer

Inventory turnover is a forward-looking metric that is used internally by firms to manage their inventory levels and forecast future needs. It helps the firm to optimize its inventory management practices and ensure that it has the right amount of products on hand to meet customer demand. The other metrics listed (market share, customer retention, revenue per customer, and customer satisfaction) are all important, but they are more external-facing and are often used to measure the firm's performance relative to its competitors or to gauge customer sentiment.

Which of the Following Marketing Metrics Is an Internal Forward-Looking