The net marketing contribution for a firm is the firm's ________.
A)profits
B)profits - (other operating expenses)
C)gross profit - (marketing and sales expenses)
D)(all revenues)- (all expenses)
E)(sales revenues)- (cost of goods sold)

Question

Quizplus · Accepted Answer

The net marketing contribution for a firm is the firm's gross profit minus marketing and sales expenses. Option C is the only one that correctly identifies this formula. Option A is incorrect because profits do not necessarily take into account marketing expenses. Option B is incorrect because it only subtracts "other" operating expenses, not marketing and sales expenses. Option D is incorrect because it includes all expenses, not just marketing and sales expenses. Option E is incorrect because it only takes into account the cost of goods sold, not marketing and sales expenses.

The Net Marketing Contribution for a Firm Is the Firm's