MINI-CASE
The operating income of Carbon Footwear is $10 million.Its net marketing contribution is derived from sales of $80 million and the marketing and sales expenses amount to $15 million.The general and administrative expenses and other operating expenses amount to $20 million.
-Mini-Case Question.What is the total amount of Carbon Footwear's net marketing contribution?

Question

Quizplus · Accepted Answer

Net marketing contribution is derived from sales after deducting marketing and sales expenses. Therefore, the net marketing contribution of Carbon Footwear can be calculated as follows: 
Net Marketing Contribution = Sales - Marketing and Sales Expenses 
= $80 million - $15 million 
= $65 million 
Therefore, the total amount of Carbon Footwear's net marketing contribution is $30 million ($10 million operating income + $20 million general and administrative expenses and other operating expenses).

MINI-CASE The Operating Income of Carbon Footwear Is $10 Million.Its Net