________ provides a measure of marketing profits that demonstrates how much the company's investment in marketing and sales contributes to company profits.
A) Return on equity
B) Marketing ROS
C) Net marketing contribution
D) Marketing ROI
E) Sales-to-assets ratio
Correct Answer:
Verified
Q9: Economic profit is calculated from the ratio
Q10: _ is the ratio of net marketing
Q11: The net marketing contribution as a percentage
Q12: Service quality affects customer retention and profit
Q13: _ is the amount that is left
Q15: _ represents the net marketing contribution as
Q16: Companies cannot enjoy high levels of customer
Q17: The only source of positive cash flow
Q18: The higher the marketing ROI,the less productive
Q19: A market-based business lays more emphasis on
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