A company's operating income as a percentage of sales is equal to the ________ minus other expenses as a percentage of sales.
A) gross profit
B) marketing ROI
C) sales-to-assets ratio
D) marketing ROS
E) net marketing contribution
Correct Answer:
Verified
Q15: _ represents the net marketing contribution as
Q16: Companies cannot enjoy high levels of customer
Q17: The only source of positive cash flow
Q18: The higher the marketing ROI,the less productive
Q19: A market-based business lays more emphasis on
Q21: _ serves as the basis for the
Q22: Calculate the net profit generated by Cabaye
Q23: Calculate the return on assets for Nestor
Q24: A company's return on capital is _.
A)invested
Q25: The customer retention metric acts as a(n)_
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