The customer retention metric acts as a(n)________ metric when it measures the number of customers retained from one year to the next.
A)net contribution
B)forward-looking
C)backward-looking
D)marketing ROI
E)marketing ROS

Question

Quizplus · Accepted Answer

Customer retention as a metric is backward-looking because it assesses past behavior by measuring how many customers have stayed with a company from one year to the next, rather than predicting future actions or outcomes.

The Customer Retention Metric Acts as A(n)________ Metric When It