Service quality affects customer retention and profit in the numerator and ________ in the denominator of the return on assets equation.
A)total income generated
B)return on sales
C)customer satisfaction
D)accounts receivable
E)accounts payable

Question

Quizplus · Accepted Answer

Accounts receivable is in the denominator of the return on assets equation, as it represents money owed to the company, impacting asset turnover and efficiency.

Service Quality Affects Customer Retention and Profit in the Numerator