What are the two broad categories of market metrics?
A)process metrics and product metrics
B)forward-looking metrics and backward-looking metrics
C)marketing profitability metrics and customer metrics
D)customer metrics and competitiveness metrics
E)revenue metrics and cost metrics

Question

Quizplus · Accepted Answer

Forward-looking metrics predict future performance, while backward-looking metrics analyze past performance.

What Are the Two Broad Categories of Market Metrics