Which of the following statements regarding customer satisfaction is true?
A)Very satisfied customers usually switch back and forth with competitors' products.
B)Over 90 percent of dissatisfied customers lodge complaints.
C)Very satisfied customers often buy higher margin products and extra services.
D)Dissatisfied customers who complain cannot usually be retained.
E)Satisfied customers are very loyal and buy in relatively large amounts.

Question

Quizplus · Accepted Answer

Very satisfied customers often have a higher willingness to spend and are more likely to purchase higher margin products and additional services, leading to increased revenue for the company. The other options are not necessarily true.

Which of the Following Statements Regarding Customer Satisfaction Is True