Which of the following terms refers to an incremental implementation of a marketing plan that allows for feedback and corrective adjustments early in the implementation process?
A)adaptive persistence
B)adaptive rollout
C)channel strategy
D)marketing mix
E)benchmarking

Question

Quizplus · Accepted Answer

Adaptive rollout refers to an incremental implementation of a marketing plan that allows for feedback and corrective adjustments early in the implementation process. This approach involves rolling out the marketing plan in small phases, testing and evaluating each phase, and making necessary adjustments before moving on to the next phase. This allows companies to be flexible and responsive to changing market conditions and customer needs.

Which of the Following Terms Refers to an Incremental Implementation