Which of the following statements is true with regard to a marketing plan?

Question

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A marketing plan can help a company clearly position itself in a variety of market segments, which is important for effective targeting and differentiation from competitors. Option A is incorrect as a marketing plan should ideally break down the larger market into smaller segments to effectively target them. Option B is incorrect as niche markets can be important for targeting specific customer needs and creating a unique value proposition. Option C is incorrect as a marketing plan can be flexible and adaptable, but should still have clear objectives and strategies. Option D is incorrect as profiling target customers is an important aspect of creating effective marketing strategies.

Which of the Following Statements Is True with Regard to a Marketing