A Business's Channel Strategy Determines the Framework Adopted by the Business

A business's channel strategy determines the framework adopted by the business for ________.

A) evaluating its competitiveness and attractiveness in the industry in which it operates
B) enhancing the total cost of purchase index for its products and services in the market
C) establishing a revenue plan that matches projections and available resources
D) marketing its current profitability from conducting business
E) selling and delivering its products and services to target customers