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A Company's Marketing and Sales Budget Is Estimated to Be

Question 51

Multiple Choice

A company's marketing and sales budget is estimated to be $150 million.It has retained 360,000 customers and has acquired 25,000 new customers.The acquisition cost per customer is 5 times more than the retention cost per customer.If the retention cost per customer is $200,calculate the marketing administration cost of the company.


A) $126 million
B) $98 million
C) $79 million
D) $38 million
E) $53 million

Correct Answer:

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