Which type of strategic market plans are important sources of growth and improving share position?
A)offensive strategic market plans
B)defensive strategic market plans
C)harvest strategic market plans
D)divest strategic market plans
E)monetize strategic market plans

Question

Quizplus · Accepted Answer

Offensive strategic market plans typically involve aggressive actions to increase market share, penetrate new markets or segments, and capitalize on opportunities for growth. Therefore, they are often important sources for improving share position and driving growth. Defensive strategic market plans, on the other hand, focus on protecting existing positions and minimizing risk, while harvest and divest plans involve exiting or scaling back from certain markets or products. Monetize plans refer to strategies for generating revenue from existing assets, which may or may not be directly related to growth or improving share position.

Which Type of Strategic Market Plans Are Important Sources of Growth