Which of the following is true about an offensive strategic market plan?
A)It is inappropriate for a market with high market attractiveness and low competitive advantage.
B)It is used for entering a new market with no established share position.
C)It is appropriate if a business wants to improve profits by optimizing its market focus with minimal investment.
D)It is used to protect the current position of a business.
E)It is used in markets with market attractiveness below 20 where the business has low competitive advantage.

Question

Quizplus · Accepted Answer

An offensive strategic market plan is used for entering a new market with no established share position. It involves investing resources in market research, product development, and marketing to gain a foothold in the market and increase market share.

Which of the Following Is True About an Offensive Strategic