A firm uses a core offensive strategic market plan of investing to improve competitive position.The strategic objective of the firm is to improve margins.Which of the following strategies is the firm most likely to use?

Question

Quizplus · Accepted Answer

The firm's core offensive strategic plan of investing to improve competitive position implies that it aims to strengthen its position in its existing market. Improving marketing productivity would help the firm generate more revenue from its existing customers and also attract new customers, thereby improving its competitive position and margins. Conversely, reducing market focus, harvesting for cash flow, entering unrelated new markets, or divesting for cash flow would not necessarily improve the firm's competitive position or margins.

A Firm Uses a Core Offensive Strategic Market Plan of Investing